THE STORIES BEHIND THE EVENTS (or random things we think are cool...)

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Saturday, November 27, 2010

Med School Reunion, 1.0

We were recently asked to help organize a 10th Reunion for the University of Toronto Med School Class of 2000. The dramatic Fermenting Cellar in the Distillery District was chosen to host this very glamourous party... The colour scheme came from the time of year (Fall) and how well orange plays off the linens we chose, a cheeky take on doctors' scrubs...

Orange is my favourite colour and because most brides don't tend to share that sentiment, I love to use it in corporate or other social gatherings whenever I'm allowed. It's such a warm, wonderful hue -- and , most importantly, it flatters all skin types in photographs!

Lidia Tacconelli of Fiori Floral Designs shares my love of the colour and went to town with every orange flower she could get her hands on. The arrangements were bold, bountiful and bursting with personality. At the end of the evening, we arranged to have all the flowers delivered to Princess Margaret Hospital so that even more people got to enjoy the riot of orange.

This is a fun shot down one of the tables... the two metal structures at the end of the table (that those of us in the industry have dubbed The Boobs) were once used in the liquor-making process, right there in that very room, in it's past life as the Fermenting Room for the Gooderham and Worts Company.

Over 100 graduates and their guests gathered for what they referred to as a very "In Style" party. When I heard that, I knew we had done what the Class Organizer had asked of us. In our initial meeting, he requested a truly Spectacular party... one that inspired so much talk, it would ensure all the people who didn't come to this reunion would surely be there for the next!

Med School Reunion, 2.0

As with any great party, it's the details that make all the difference. We thought we'd share some with you here:

This was the booklet we designed to sit at each place. It worked 3-fold: the front (pictured here) showed the "logo" we designed for the reunion, the back listed out the menu for the evening and the inside can be seen in the next photo...

We scanned the yearbook photos from 10 years ago and got each attendee to write in where they were practicing now, what their specialty was and what their favourite med school memory was. We thought this would be a fun memento for people to take home with them to read up on their fellow classmates in the likely event they weren't able to connect with each and every one of them that night.

Here's a shot of the parting gifts: a bottle of "vitamins" for each attendee and a group photo taken earlier in the night. Each photo was in a custom-designed folder, made to look like one in a doctor's office, with a tab at the top with the class name.

Here's a close up of the bottle of "vitamins," a.k.a. chocolate truffles, courtesy of our chocolateer friends at Eitelbach. We had the class rep write out the latin prescription for "take one truffle, three times a day." We then added, "take 3 and call me in 5 years;" their next scheduled class reunion!

And finally, a detail that few probably found as funny as we did: antique medical illustrations on every stall in the bathrooms. A foot here, an aorta there... we thought this would take the former students RIGHT back to their days in the classroom!
A very hearty thank you to Nicole White from Tynan Studio for the photos.